Julie & Sarah – are two mums who founded ‘Busylizzy®’ family club back in September 2011 after spotting an opportunity for a good quality, fun and professionally run classes for mums, babies and toddlers. Sarah, a solicitor and Julie, a leisure professional looked to improve every aspect of class provision that the traditional mum and baby class providers had on offer. Busylizzy® was born!
Busylizzy clubs don’t have a termly intakes, waiting lists or even shut for half terms or summer breaks. Open 50+ weeks a year – Busylizzy® is a ‘one stop shop’ for fun children’s classes and fitness sessions for mums and mums to be. Not satisfied with grubby hall floors for classes, sessions stopping during the school holidays, just when we needed them the most and penalties for missed classes – Julie & Sarah set about creating a club where a unique combination of classes could take place in lovely baby friendly venues with simple online booking all wrapped up in one easy monthly payment model. One membership. Everything a new mum needs!
The Busylizzy unique concept, high service levels, awesome choice, innovative use of technology and brilliant value have captured the imagination of mums in what was otherwise a traditional sector with over 12,000 parents participating in our classes, talks and events in person and online.
Fast forward nearly 10 years and the Busylizzy® brand has helped define a new category of family entertainment provision – ‘The Family Club‘ transforming the way parents attend classes with their children. This was particularly highlighted in 2020 with the introduction of the virtual membership service. As a direct response of COVID-19 and the physical closures of classes across the U.K, Busylizzy pivoted online to provide their unique offering of classes and talks for members. A step that was so popular with members it is now permanent addition to the Busylizzy portfolio giving members the opportunity to enjoy classes in studio with friends and online to suit their mood.
It’s been an amazing journey from kitchen table to award winning multi-site business and we are now recruiting for new franchise partners to join us from across the U.K to share in our success and become part of our team.