Multi unit franchise ownership

Amy Phillpot (previously a Senior Retail Buyer) joined the Busylizzy franchise team in 2018 as owner of Busylizzy Clapham & Battersea. With big ambition in mind, Amy has not only successfully grown her business but also gave birth to her 2nd child in the Autumn of 2020! In September 2021, Amy could see the time was right to expand her Busylizzy business and became a multi unit franchise owner with the launch of her second club in Balham. What a supermum!

Amy tells us how she fits running her two businesses around her young family.

What does your typical day look like?
The working life of a Busylizzy club owner is split into a number of different areas – from sales and marketing to putting together the timetable, coordinating venues and instructors and looking after existing members.

I have Membership Experience Assistants (MEAs) in both Clapham and Balham who help me with the day to day running of the classes when I can’t be there and who will speak to potential members coming to try classes or answer members’ questions. My Clapham MEA also supports me with administrative tasks relating to incoming enquiries and emails etc.

Outside of this day to day work there are other weekly or monthly jobs such as scheduling social media content, dealing with monthly invoicing, and updating our internal planning and reporting spreadsheets.

In Clapham at the moment (the more established of the two clubs) I’m spending time speaking to other local businesses to try and build relationships, support each other and create extra opportunities for my membership. Since Balham is a far more recently launched club I’m spending more time trying to get out in the area and flyer potential members to get the word out there about what we do and drive trial class bookings and memberships.

How much time do you spend working?
I spend a solid 3 days per week running both clubs when both my children are in childcare. On the days when they’re with me I probably work 2 hours a day – depending on whether my eldest Molly has a nap! I also tend to spend an hour or so at weekends, and keep an eye on incoming emails etc most evenings. It’s hard not to when it’s your own business, but the best thing about it is that I can do it when I want to, most of the time!

What do you particularly like doing?
I have a financial background so I really enjoy the financial planning aspect of the business – methodical organisations, modelling different scenarios of venues and classes and so on. I know that’s not everyone’s cup of tea but it certainly plays to my strengths and experience!

I also love going to the classes – my members are so lovely, and it’s wonderful to hear them talking about how nice it is to come to the classes and get out of the house.

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Due to incredible demand in our Busylizzy classes from across the UK, we are actively recruiting for new franchise owners to start a Busylizzy business in their area. If Amy’s story resonates with you, then please get in touch by requesting an info pack or booking into an informal Zoom presentation about the opportunity in your area.